Skip to content
Discover Freshly Hub Market, your go-to online store for fr…

Toto Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of the team stays unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

The deal would represent a significant increase in worth of the Mercedes team since Ineos bought its share for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This was also seen in the success of the Formula 1 film starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports film to date.

Current Standings

Mercedes are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

The writer

Craig Garcia

Elena is a passionate food blogger and organic farming advocate with over a decade of experience in sustainable agriculture.

Freshly Hub Market

Type to search articles.